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NOTEBOOK – ONE GOOD READ: How Patagonia’s ownership bombshell changes the game


Last week, Patagonia’s family owners announced a new ownership structure aimed at ensuring that its values would remain intact, as well as greatly stepping up the company’s efforts in addressing the climate crisis. As Fast Company’s Jeff Beer writes: “In moving all ownership of the company to the Patagonia Purpose Trust and Holdfast Collective, the Chouinards have once again forced other companies and their leaders to confront just how they will reconcile their own company structures with their stated goals of addressing the climate catastrophe. And guess what? No matter what they do, their customers are going to confront them on it.” Read the article here.

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