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NOTEBOOK – ONE GOOD READ: The unexpected rise and agonizing fall of Dos Equis’ ‘Most Interesting Man’


Remember Dos Equis’ ad campaign, “The Most Interesting Man in the World”? The campaign, which propelled a once-obscure Mexican beer to mainstream popularity, featured a mysterious bearded world-traveling, bear-wrestling, marlin-catching guy whom the police often stop to interrogate “just because they find him so interesting.” In this Tagline podcast, part of a series produced by Muse by Clio that features “great ads and the people who make them,” Clio Awards Editor in Chief Tim Nudd explores classic commercials and campaigns. I plan to listen to the full podcast this weekend, but if you have just a minute, scroll down to read the campaign’s classic ad that was placed in bars, featuring a multiple-choice test for guys to see if they had what it took to be the World’s Most Interesting Man’s assistant. Stay thirsty, my friends.

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