Prairie Meadows Racetrack and Casino is launching its first mobile app, in what casino representatives say is a move to enhance the customer experience. “We’re taking Prairie Meadows to the next level,” Director of Marketing Polly Loneman said in a news release. “The mobile app is an extension of our number one priority, which has been and always will be superior customer service. We’re thrilled to give our guests the ability to take control and customize their Prairie Meadows experience … all from their own device.” According to the news release, the app, designed in collaboration with the direct marketing vendor TPI, will allow Prairie Meadows customers to view gaming and non-gaming offers, have instant access to reward point balances, and see events and special dining and hotel offers. The app is available on Apple iTunes store, on Google Play, or at www.prairiemeadows.com/casino/app.