Principal to acquire digital investment adviser platform RobustWealth

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Principal Financial Group announced it will acquire RobustWealth, a financial technology company that offers a suite of white-label products for investment advisers, including a digital advice platform, goal-based investment tools and efficient client onboarding processes. Financial terms of the transaction were not disclosed. As part of Principal, the New Jersey-based company gains access to insights from Principal’s work with more than 16 million customers across the globe, while Principal will be able to better serve its clients with leading digital advisory capabilities, Principal said in a release. “The role of the financial adviser – a real person across the table – remains critical,” Principal’s chief investment officer, Tim Dunbar, said. “But, we must combine the best of people with the best of technology to meet clients when, where and how they want to be met.” Founded by Mike Kerins, the company is based in Lambertville, N.J., with offices in Denver and San Francisco. RobustWealth will remain under the management of Kerins as CEO, as part of Principal.