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Q&A with YPC’s new president Ryan Bruner

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The Young Professional Connection had a leadership change in recent months, with Ryan Bruner become president and Abby Rodewald now the past president. We wanted to get to know a little about Bruner and what is going on with the young professional community in Des Moines. You can read Bruner’s Q&A here as well as advice for young professionals in today’s issue of the weekly Business Record. Here’s the Q&A Bruner and I had by email (how YP is that?). He can be reached at president@ypcdsm.com.

What are some of the key things business leaders need to know about Greater Des Moines’ young professional community? 
The young professional community in Greater Des Moines is not only growing but it is diversifying. Des Moines is among the fastest-growing major cities in the Midwest, and the demographic leading that growth is 25-39-year-olds. As I attend events around the region, it has been eye-opening to see the different industries that now flourish. Young professionals are not just working in the finance and insurance fields, they’re  engaging in successful careers in tech startups, marketing, trade careers and many other fields. The multiple co-working locations in Des Moines also allow YPs to work as remote employees for companies across the country. Young people are choosing place first, job second. Continuing to invest in placemaking initiatives will ensure Des Moines’ population and economic growth continue. 

What can or should businesses or organizations do to retain younger workers?
In my experience, YPs switch jobs if they can’t see a future and aren’t shown how their efforts contribute to the company mission or live their life on their terms. Meeting this requirement will take a long-term strategic plan from businesses to retain YPs. I recognize businesses are already working hard to retain YPs in our region, and I believe the topics below are great places to focus future efforts. 

  1. Mentorship programs — Any organization that can foster relationships between YPs and experienced leaders will not only bolster a YP’s performance but will build a lasting connection between that YP and their organization.
  2. Volunteer time off — YPs need to know that the business they work for is not only invested in them, but the community in which they live. Not only does a day spending time with co-workers provide a great team-building activity, but it can connect people to other passions that can bring happiness to their lives. I believe someone fulfilled outside the workplace will perform better in the workplace.
  3. Flexible work schedules — YPs value the ability to make decisions about when they work, but also how they work. The business hours of tomorrow will be much different than business hours of today, and offering YPs a chance to build work into their lives instead of the other way around is great way to build loyalty. Traditional companies will have to adapt to the gig/freelance workforce trend that is growing in the U.S., and YPs want the ability to not feel tied to a desk or schedule when it comes to work.


I believe the Business Record has covered some changes to YPC’s membership model. Are there any other programs, changes or initiatives going on?
One of our best initiatives is being led by our past president/board adviser, Abby Rodewald. Abby has built out a business membership program that is taking our organization to the next level. It allows businesses large and small the ability to engage their employees with all the benefits YPC has to offer. The business membership gives businesses some insider access to our YPC events and marketing opportunities across multiple platforms. The YPC board members are always available to speak to any businesses that are looking to sign on as business members or to simply learn more about YPC. The best contact for business memberships is Abby Rodewald: pastpresident@ypcdsm.com.

What are your areas of focus in leading the group? 
My focus is to build an organization that is welcoming to all young people in Des Moines from all backgrounds. As an organization, we need to be fostering an environment that supports those in all career paths and walks of life. We look for YPC members to respect what others bring to the community and to be willing to put in the work to leave our community better than they found it. I believe having a diverse event offering has allowed us to do this in 2018, and we look forward to reaching out to different segments of DSM in the future.

Another focus is partnering with and showcasing all the outstanding young professional groups in Des Moines. As an initiative of the Greater Des Moines Partnership, YPC has outstanding support. Because our organization is given such a great foundation to be successful, I feel it is our responsibility to provide support and provide visibility to other organizations that are doing outstanding work in our community. Some of our examples this year include partnering with Young Variety for our upcoming social on Aug. 21 and our Transportation Forum/Networking event with the Drake Alumni Organization on Sept. 13.

What are the membership numbers these days? 
Our membership numbers have been consistently around 500 members. 

Does Des Moines have a solid program or structure in place for workers who grow out or age out of YPC? Is that even a need?
Des Moines is full of opportunities to engage for all age levels. My experience with YPC has afforded me the opportunity to get involved in other boards that fit specific interests of mine. This is an option for people of all ages and backgrounds. The other boards I currently serve on are quite diverse in age. I would encourage all young professionals to look to serve on a board in their 20s and 30s. It has opened my eyes to where I see myself both personally and professionally investing my time for the rest of my life. 

What has your experience been as a young professional in Greater Des Moines? 
I moved to Des Moines in 2007 to work at Camp Dodge at the Disabled Veterans Office. I thought I would live here for a year and move on. Within that first year, I began to realize how much Des Moines truly has to offer. The region offers great employment opportunities, affordable downtown living, and you can engage in a fulfilling social life. I have fallen in love with the local music and theater scene and the recreational opportunities to bike everywhere I need to go. Des Moines’ food culture has been elevated over the last 10 years, and it is easy to find what you are looking for from a culinary perspective. Local organizations have been accepting of me and pushed me to take on leadership roles that have helped me learn so much about myself. I could not ask for a better place to live, and I want to work to make sure everyone finds happiness, fulfillment and a sense of belonging in this community. 

What have I not asked that I should be raising as a concern or something of relevance to young professionals?
I believe the biggest initiative Des Moines as a region needs to invest in to continue to attract YPs is the activation of the regional water trails project. The use of the river is vital to compete with other global cities in attracting businesses and talent. A well-executed river renovation project would not only enhance the lives of current YPs but would ensure the attraction of YPs from across the country. This project will take the cooperation of local businesses, elected officials and residents. We must be willing to invest in our region and provide the type of amenities that bigger cities have to offer. This river project is the best way for Des Moines to elevate its status as the best city in the country for YPs.