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SPEAK UP: How female entrepreneurs can beat investors’ gender bias


Dana Kanze, co-founder of Moonit Labs in New York, analyzed six years of startup pitch competitions and found that 67 percent of the questions posed to male entrepreneurs were promotion-focused, while 66 percent of the inquiries posed to female entrepreneurs were focused on their ability to prevent a crisis or problem. 

Kanze found that startups raised $16.8 million on average when investors predominantly asked promotion questions. When they asked mostly prevention questions, startups raised just $2.3 million.  

What can female entrepreneurs do to prevent such bias? Respond to prevention questions with promotion answers.

Read more at Forbes.com

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