Cellet Marketing, a marketing company based in Bloxham, Oxfordshire, England, has made a deal with Travel Iowa to promote the state in the United Kingdom. According to a press release, Iowa tourism officials want to attract more visitors from the United Kingdom by highlighting this state’s attractions, outdoor adventures and culture. Cellet PR and Marketing has more than 35 years of expertise in travel trade communications, and plans to combine trade marketing, consumer advertising and public relations to ensure Iowa’s travel offerings reach travel agents and tour operators. International tourism contributes billions to Iowa’s economy annually, and this U.K.-focused strategy aims to build awareness and attract more travelers. “We are thrilled to work with Cellet to showcase Iowa’s unique offerings. From outdoor adventures to cultural treasures, UK travelers will discover something truly special here,” Amy Zeigler, Travel Iowa’s state tourism manager, said in a press release.