University of Iowa Health Care announced it is collaborating with a coalition of 60 of America’s top hospitals and health care institutions on a nationwide campaign to encourage adults to get vaccinated for COVID-19. Led by Cleveland Clinic and Mayo Clinic, the campaign, Get the Vaccine to Save Lives, is designed to reassure the public that vaccines are safe, effective and necessary to achieve herd immunity and a return to normal activities. The campaign hopes to reach adults who are hesitant to receive a vaccine, including racial and minority ethnic groups and people living in rural communities. According to a Kaiser Family Foundation survey published March 30, 17% of the public say they will take a wait-and-see approach before getting vaccinated themselves, and another 20% say they will never get a vaccine or will only get it if required to do so for work, school or other activities. “We need to work together to put an end to this pandemic, and that will require the majority of Iowans to get vaccinated,” said Mike Brownlee, chief pharmacy officer at University of Iowa Health Care. “We’re proud of the role we’ve played in vaccinating thousands of Iowans to date, but we still have work to do. We want to make sure everyone has the facts they need to feel comfortable getting vaccinated, and this campaign will help us get the word out.”