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Watercress Financial partners to expand access to loan products


West Des Moines-based Watercress Financial, which partners with contractors to provide financing options to individuals planning home improvement projects, has partnered with point-of-sale financing platform Finturf to give more contractors access to a variety of loan products and homeowners the ability to secure more financing options to fund their home improvement projects. Finturf partners with lenders such as Watercress to increase access to their products. According to a news release, the new partnership will fully integrate Watercress Financial’s financing products into the Finturf network, providing customers with immediate access to Watercress’ consumer loans to finance home improvement projects and increasing business for contractors on the Finturf platform. “Being fully integrated into the Finturf platform means home improvement contractors have simple and direct access to all Watercress loan products, providing their customers with comprehensive payment options and increasing customer satisfaction,” Matt Melius, CEO of Watercress Financial, said in a prepared statement.

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