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One of the best marketing strategies is sharing your product or services with the community. Everyone wins.

It’s a fantastic way to showcase your offerings, it serves the greater community and, best of all, it does amazing things for your team. People want their work to matter.

No doubt that’s part of everyday life at your company. Your work matters to your customers. But something different happens when you help those who could never afford your help.

That’s why, about five years ago, we started our Adopt A Charity program. With incredible support from vendor partners like Radio Garage, TPG Cos., That Video Guy and Bill Nellans Photography, we offer a nonprofit a year of marketing services worth more than $100,000.

Though I know the charities we’ve served believe it was literally life-changing for them, I can assure you that we were the big winners.

If you know of a worthy charity that could use some marketing help, please tell them that we’re now accepting applications for this year’s recipient. They can download an application at www.McLellanMarketing.com.

How can you apply this idea to your organization? Look at how the Dawn division of Procter & Gamble Co. has affected the cleanup in the Gulf of Mexico. The company has helped its customers give $500,000, donated products, created a Web presence to update its audience about the cleanup, and in the end, served the world. As a result, Dawn has put itself in an enviable position in the marketplace.

Ask yourself these two questions: Whom could we serve and why aren’t we doing it? And then get started!

Drew McLellan is Top Dog at McLellan Marketing Group and blogs at www.drewsmarketingminute.com. He can be reached at Drew@MclellanMarketing.com. © 2010 Drew McLellan