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Why women are more likely to get funded on Kickstarter

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Moneyish: Frustrated female entrepreneurs struggling to get funding should set up a Kickstarter or Indiegogo page, according to new data. While female-led ventures have long struggled to get financial backing from banks and investors (who are predominantly male), a new Indiana University report finds that women actually have an easier time getting money on crowdfunding platforms than men do. The university’s Kelley School of Business analyzed three years of Kickstarter data, examining the entrepreneurs’ gender, financial backing received and funding success in a sample of 416 projects. And the women were more likely than men to have their business ideas funded.