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Winnebago appoints Bower president of Winnebago Outdoors


Winnebago Industries Inc. announced that it has appointed Huw Bower as president of Winnebago Outdoors, effective Oct. 12. Bower will report to Winnebago’s president and CEO, Michael Happe, and will be based in the company’s Eden Prairie, Minn., office. Bower’s primary responsibilities will include all revenue streams associated with the flagship brand, Winnebago, namely Winnebago-branded recreational and specialty vehicles. The Forest City, Iowa-based company will also look to expand the presence of the Winnebago brand in other outdoor lifestyle spaces. Bower joins Winnebago Industries after more than 15 years in brand leadership and executive roles at Brunswick Corp., most recently as president of its Boat Group. Reporting to the CEO of Brunswick, Bower was responsible for that organization’s portfolio of boat brands, including Sea Ray, Boston Whaler and Lund.

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