Womply: Iowa ranks 37th in one retail category
Iowa ranks No. 37 nationally for consumer spending at small, independent retailers, reports technology company Womply. The Iowa retailers brought in an average of $1,153 a day. In its first study of this kind, Womply analyzed transactions at 54,000 small, independent retail shops across the country for each day in 2017. Other Iowa findings included:
- The average retailer has 10 transactions per day, ranking No. 38 nationally.
- The average order size is $112, No. 28 nationally.
- August is the No. 1 sales month; Black Friday is the top sales day of the year.