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Sales and Marketing

Eide Bailly logo

Eide Bailly adds Roycon

Eide Bailly has added Texas-based Roycon, a Salesforce consulting firm, to the company. Eide Bailly says the addition “strengthens Eide Bailly’s technology consulting services, enhancing its ability to provide comprehensive Salesforce solutions alongside ERP, data …

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Hy-Vee releases Caitlin Clark cereal to support youth

Image courtesy of Hy-Vee.

Hy-Vee is partnering with basketball star Caitlin Clark to offer Caitlin’s Crunch Time cereal, which will benefit the Caitlin Clark Foundation. Previously, Caitlin’s Crunch Time cereal was only available in select …

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Purchase Moore Hamann Bacon receives marketing awards

The Iowa Pork Producers Association’s “Purchase Moore Hamann Bacon” initiative was recently named the grand champion of the National Agri-Marketing Association Awards. The association
judged 950 award entries in more than 60 categories. The initiative …

Strategic America logo

Strategic America founder and Chairman Mike Schreurs announces retirement

Mike Schreurs, chairman and chief strategist of Strategic America, an employee-owned, marketing and public relations firm based in West Des Moines, announced he will retire effective March 1. Schreurs founded Strategic America in 1980 in …

Drake logo

Drake athletics signs with Taymar Sales U. to handle ticket sales and operations

Drake athletics and Taymar Sales U., a North Carolina-based college athletics marketing company, have signed a multiyear agreement for the firm to handle outbound ticket sales and operations for Drake. Mark Waigand, currently the assistant …

Two Rivers Marketing logo

Two Rivers Marketing announces leadership transition, new office

Two Rivers Marketing (2RM), a Des Moines marketing agency, has announced changes to its executive lineup and a relocation of its office. Brian Jones, a founding partner of 2RM and president of VGM Group Services, …

Peoples Co logo

Hire DSM announces rebrand to the People Co.

Hire DSM, a company offering recruiting and HR outsourcing services based in West Des Moines, has announced its rebranding to the People Co. According to a news release, the rebranding is meant to reflect the …

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Waukee marketing firm Blue Frog acquired by Avidly

Blue Frog, a Waukee-based marketing firm, has been acquired by Avidly, a global growth design company creating digital marketing and sales solutions, the companies announced today. Avidly is the largest partner of HubSpot, a global …

Drake logo

Drake brings in former Nike CMO for Bucksbaum Lectureship

Greg Hoffman, Nike’s former chief marketing officer, will be the speaker at Drake University’s fall Bucksbaum Lectureship in Business. Hoffman’s lecture will cover how to build strong emotional connections between brands and consumers while emphasizing …

Ames Regional Economic Alliance

New Ames Regional Economic Alliance announced

The Ames Chamber of Commerce is being rebranded to keep pace with its growing, regional mission, leaders of the organization announced today.

Eric Smidt

The Ames Chamber of Commerce will be rebranded as the Ames Regional …