Sales and Marketing

Trust is one of those words that everyone uses, but I suspect if we asked individuals to define it, we would get a wide variety of answers. Trust is very personal. So how does a …

Why do we exist?

Humans have been trying to answer that question for themselves since the beginning of time. But it’s not just about us as individuals. This is a critical question for organizations to …

While I think we are all a little tired of talking about it, we must acknowledge that we have all endured one of the most problematic, most sci-fi unbelievable years of our lives. But you …

I want to take a slight departure from my usual marketing tips this week and address an issue creating havoc in just about every business in the country.  It affects your capacity to serve your …

This has been a busy month for brands to outwardly demonstrate their societal stand. They’ve been speaking out about diversity, equity and inclusion. It’s the anniversary of George Floyd’s murder, and it’s Pride month, so …

In last week’s column, we talked about the fact that third-party cookies and our ability to use the data those cookies mined are going away. The question, of course, becomes – how do we pivot …

The odds are that you’ve heard that third-party cookies are going away. But you’re probably wondering what exactly that means to you as a marketer and how it will affect your work moving forward.

If …