More results...
When sales are slow – as they might be for you right now (and no one knows when they’re going to speed up) – you have to look for ideas to capture more of the …
In marketing, sometimes we need to take a twist on the famous Telly Savalas line, “Who loves you, baby?” and ask “Who hates us?” I know it’s counterintuitive, but the initial pinch is worth the …
I just read this quotation: “The key to successful leadership today is influence, not authority.” WHAT? Eh, not quite.
It’s sounds good when you first hear it, but it’s completely without merit, and also downright …
In his book “The Innovator’s Solution: Creating and Sustaining Successful Growth,” Clayton Christensen writes: “How do you create products that customers want to buy – ones that become so successful they ‘disrupt’ the market? It’s …
Been in sales for more than five years? Notice any changes? Of course you have, but probably not the ones I’m going to talk about.
I’m NOT talking about the economy, customers in financial trouble, …
I was standing in an office supply store recently and noticed its “let us design your logo” display. And there they were – row after row of the painfully trite visuals that business owners seem …
“A– B – C. Always Be Closing.”
You may know that line from the infamous sales movie “Glengarry Glen Ross,” where Alec Baldwin plays himself. It’s a throwback sales training line from the 1960s. The …
Every business should have a working marketing plan. That means it’s a document you are actively using. It’s not in a three-ring binder. It’s not gathering dust on a shelf.
Whether you already have a …
Most people don’t know what to say on, what to do on, or what to do with social media. And it’s a club with more than 700 million members.
There has to be an opportunity …
Have you ever heard one of those radio spots where the poor announcer is talking so fast it sounds as if he or she didn’t take a breath for the entire 60 seconds?
That’s an …
Get Our Email Newsletter
