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In last week’s column, I talked about the power of branding and specifically about creating brand intimacy with your consumers.
Think about your own life. From the time you were a kid, you were a …
Building a strong brand is an essential part of every business’s marketing efforts. It allows you to differentiate yourself from your competitors, it helps you withstand pricing pressures in the marketplace, and, when done well, …
If you’ve been online this past week, you’ve seen the uproar over the new Peloton bike commercial. If you haven’t seen the commercial, a man (holding his daughter’s hand) has his wife cover her eyes …
Des Moines-based Mittera Group announced it has acquired the assets of Fuse LLC, a Chicago printing and marketing business composed of Kelmscott Communications, KelmscottEDU, Rider Dickerson and the Buhl Press. Financial terms of the transaction …
For the past decade, the Content Marketing Institute has partnered with MarketingProfs to conduct their annual “B2B Content Marketing Benchmarks, Budgets and Trends” study for North America. This is a study I’ve been tracking for …
Host: West Des Moines Chamber of Commerce About: The journey to 1,000 new sales begins with understanding a single thing: how potential customers view what you offer. This session will teach companies the importance of …
I have the good fortune of talking to business owners and leaders every day of the week. Over the past 18 months or so, I have detected a shift in mood and overall outlook. Business …
A local ownership group has created Anthologic, a collective of specialized marketing and technology companies. Those West Des Moines-based companies — Performance Marketing, Shift Interactive, Blue Traffic and Vector Haus — are independent but complementary …
The Greater Des Moines Partnership and Facebook are partnering to host a free Boost With Facebook Holiday Bootcamp skills training session for small businesses at the River Center, 340 S.W. Third St. on Wednesday. Sessions …
Host: West Des Moines Chamber of Commerce About: The mega-rich and world-famous Jim Carrey recently said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see …
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