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With all the buzz about establishing yourself as a thought leader and the long-term value of that effort, many marketers and business owners have written or are thinking about writing a book to demonstrate their …
Host: AMA Iowa About: Lianna Patch, Head Puncher, Copywriter for Punchline Copy, will show you why and how you can get started using humor in your marketing copy — from humor’s actual effects on the …
In last week’s column, we touched on the importance of core values and how to create them in a way that is memorable and motivating. This week, I want to focus more on what to …
It’s hard to imagine that there is a business person on the planet who has not heard of Simon Sinek and his infamous “why” TED Talk, books and beliefs. When you peel away Sinek’s message, …
There’s no question that Amazon has changed the retail landscape. In 2018, the online retailer had over $230 billion in sales. Today, the lion’s share of its revenue comes from selling retail products, but the …
Host: Social Media Club Des Moines About: Join Social Media Club Des Moines over your lunch break to venture into the world of Youtube SEO and Video Marketing Secrets with Ryan Snaadt of Snaadt Media …
Host: AMA Iowa About: At this luncheon, you’ll learn to use social media to increase your reach and rankings. Key takeaways: – Find the 1 percent of internet users who make the biggest difference in …
I will admit right off the bat that gender fluidity is a topic that can cause a heated debate far beyond marketing. I don’t profess to have expertise in the psychological or sociological truths of …
I spent this past weekend in New York City and was able to catch several Broadway shows. Two were musicals, and two were dramas. Some were based on real-life events, and others were pure fiction. …
Host: Iowa Chapter of the American Marketing Association About: For the sixth consecutive year, this daylong conference will offer motivational general sessions, concurrent breakout sessions, and deep dive tracks for B2B, B2C and students. We’ll …
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