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I will admit right off the bat that gender fluidity is a topic that can cause a heated debate far beyond marketing. I don’t profess to have expertise in the psychological or sociological truths of …
I spent this past weekend in New York City and was able to catch several Broadway shows. Two were musicals, and two were dramas. Some were based on real-life events, and others were pure fiction. …
Host: Iowa Chapter of the American Marketing Association About: For the sixth consecutive year, this daylong conference will offer motivational general sessions, concurrent breakout sessions, and deep dive tracks for B2B, B2C and students. We’ll …
Voice technology is going to change everything. I know that’s a ridiculously bold statement. But let’s go back in time.
It was about 1989, and I was walking through an airport. I spotted a man …
Mercy Health Network, one of Iowa’s largest organizations with more than 20,000 employees, officially changed its name today and unveiled a new brand — MercyOne. The Des Moines-based health system’s rebranding reflects the organization’s significant …
Marketing introduces us to audiences who either don’t know who we are or want to know more about us as they move through the buyer’s journey, but the handoff between marketing and sales is all …
Marketing guru Drew McLellan offered a series of columns in the Business Record offering tips on marketing plans for 2019. We’ve collected them in case you missed one or want the full set in one …
For the last several weeks, we have been deconstructing the vital elements of your 2019 marketing plan. To recap, we’ve covered: – Defining success/big-picture vision. – Creating personas to understand your target audiences better. – …
What should we expect from the economy in 2019? Given what happened in December into the first few weeks of this year, maybe a neck brace is in order. But the dramatic ups and downs …
“Dance with the one that brung ya.” Ronald Reagan made that phrase a part of our vernacular during his presidency, quoting a song from his youth. It’s also smart marketing advice. As you build out …
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