Sales and Marketing

I’ve been working in marketing and advertising since the mid-’80s. When I started my career, I thought I had a lot to learn. It was nothing compared to what we all need to learn today. …

Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites …

One of the truths about marketing is that our work often hints at or takes advantage of cultural trends that are on the rise. I love that we get to leverage emerging shifts and mine …

In last week’s column I suggested some tactics that you could use to generate more reviews for your business, and this week we’re going to talk about the reality that not everyone is going to …

My daughter and I just got home from a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company …

Without realizing it, I’ve declared July is “transparency month.” For the first two weeks, we studied the recent rash of “mea culpa” ad campaigns and how the marketplace’s expectations around transparency play a role in …

In last week’s column, we examined the reasons why more brands are feeling the need to apologize in a very public and expensive fashion these days. This week, I want to dissect onebrand’s attempts to …

There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. In this week’s column, I want to explore the origins …