Sales and Marketing

Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era.

If you’re 40 or older, you might remember the …

How consumers interact with the companies they do business with and how their expectations evolve are a direct reflection of our culture and core beliefs as human beings. That could not be more evident than …

It’s inevitable. We are going to screw up and have to share that with our customers, our prospects and, in many cases, our employees or teammates.

That we will have to do it is a …

A few weeks ago, Nike released a new “Just do it” ad campaign for its 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. …

I am not a fan of the restaurant manager drop-in trend that seems to be the rage these days. I like the concept — a manager who is genuinely concerned with their customer’s experience — …

When we talk about the Great Recession, we don’t usually tell happy tales. We talk about struggles, cutbacks and loss. If you were old enough to be in the workforce, own a home or own …

I’ve been working in marketing and advertising since the mid-’80s. When I started my career, I thought I had a lot to learn. It was nothing compared to what we all need to learn today. …

Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites …

One of the truths about marketing is that our work often hints at or takes advantage of cultural trends that are on the rise. I love that we get to leverage emerging shifts and mine …