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There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. In this week’s column, I want to explore the origins …
Host: Iowa Chapter of the American Marketing Association About: Learn why and how GuideOne Insurance embarked on a journey to redefine who they are. Discover insights into using research and data that inspire creative design …
In early June, social media exploded with the announcement from International House of Pancakes that IHOP was being changed to IHOb. To pique the interest in their announcement, they would not reveal what the B …
In last week’s column, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community …
Des Moines Register: The Polk County Board of Supervisors has hired, at public expense, a public relations firm to promote the board’s “thoughtful leadership and commitment” in handing out grants funded with gambling revenue. The hiring …
West Des Moines-based ITA Group, which creates and manages incentives, events and recognition programs, has been selected by the ESOP Association as the winner of the 2018 Annual Award for Communications Excellence in the video category for …
West Des Moines-based Aureon HR, a subsidiary of Aureon, was awarded the 2018 PrismHR Digital Marketing Awards in Best Blog category at the third annual Craigie Awards, hosted in San Antonio, Texas. The Aureon Blog …
Eight Seven Central, a Des Moines-based design and screen print studio, won a Silver Addy award at the American Advertising Awards annual national conference on June 8. The firm received the award for its integrated brand …
Here are some truths we need to grapple with in today’s economy:
Consumers trust word of mouth recommendations from family and friends more than advertisements. Consumers trust recommendations from perfect strangers more than advertising. Anyone …
Host: Public Relations Society of America Central Iowa Chapter About: Public relations professionals regularly speak out on behalf of their organizations and clients. In fact, the practice of PR is rooted in the First Amendment protection …
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