Sales and Marketing

In last week’s column I suggested some tactics that you could use to generate more reviews for your business, and this week we’re going to talk about the reality that not everyone is going to …

My daughter and I just got home from a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company …

Without realizing it, I’ve declared July is “transparency month.” For the first two weeks, we studied the recent rash of “mea culpa” ad campaigns and how the marketplace’s expectations around transparency play a role in …

In last week’s column, we examined the reasons why more brands are feeling the need to apologize in a very public and expensive fashion these days. This week, I want to dissect onebrand’s attempts to …

There’s an interesting trend that speaks to a significant change in how brands are evaluated and how quickly they can go from hero to goat. In this week’s column, I want to explore the origins …

In early June, social media exploded with the announcement from International House of Pancakes that IHOP was being changed to IHOb. To pique the interest in their announcement, they would not reveal what the B …

In last week’s column, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community …