Host: Iowa Chapter of the American Marketing Association
About: Learn why and how GuideOne Insurance embarked on a journey to redefine who they are. Discover insights into using research and data that inspire creative design and messaging. You’ll learn the importance of injecting emotion into your story and how simplifying your message can lead to gains in consistency and efficiency. 
When: 11:30 a.m. to 1 p.m.
Where: Hilton Garden Inn, Urbandale
Learn more