Sales and Marketing

I live out in Waukee. I say “out” because bits of civilization have not reached us yet. There’s no movie theatre or Target (hopefully both are coming soon), and there’s no Panera. For my family, …

Step away from your marketing role for a moment and consider yourself as an average consumer. Think about how you make buying decisions today. For many people, price is still a significant consideration. But it’s …

One of the more common and popular patterns of today’s lead generation and nurturing tactics goes something like this:

For the last two weeks, this column has dug into the details of two very different but very visible social media blow-ups and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight.…

In last week’s column, we took a look at how Crock-Pot dealt with the untimely death of a beloved TV character due to a faulty Crock-Pot cord and the social media backlash that erupted from …