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Host: PRSA Central Iowa About: When the unthinkable happens and a reporter is suddenly on the scene wanting an interview or shooting video, anxiety and panic can take over. Learn how to successfully interact with …
Omaha-based advertising agency OBI Creative, which has an office in Urbandale, announced today it has purchased MediaWorks, a media planning and buying agency based in Omaha. The acquisition of MediaWorks expands OBI’s expertise in media planning …
In last week’s column, I offered some evidence that voice is one of the most significant trends we marketers have had to face in a while. Remember when the proliferation of mobile devices changed the …
A case study initiated by marketing and web development firm Blue Compass found that Iowans across age demographics still prefer Facebook, despite national trends showing a downturn in the site’s use. Forty-three percent of Iowans polled reported Facebook …
Host: AMA Iowa About: For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing? While …
Host: Catch Des Moines About: Market515 is a one-day conference for the Central Iowa marketing professional. Attendees will hear from industry leaders about new marketing trends, strategies and tips. Catch the latest information on social …
When I think about the trends that are facing marketers and business owners in 2018, the one that I believe is going to be most significant is the influence of voice on search and content. …
I live out in Waukee. I say “out” because bits of civilization have not reached us yet. There’s no movie theatre or Target (hopefully both are coming soon), and there’s no Panera. For my family, …
Cedar Falls-based Amperage Marketing & Fundraising today announced it has acquired Creative Communication & Design, an advertising agency with offices in Wausau and Madison, Wis. Creative will be branded as Amperage, in an acquisition that …
Step away from your marketing role for a moment and consider yourself as an average consumer. Think about how you make buying decisions today. For many people, price is still a significant consideration. But it’s …
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