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Host: Social Media Club Des Moines About: Hear from Science Center of Iowa and Blank Imax Dome Theater Director of Marketing and Public Relations Emilee Richardson about how she’s using social media to keep science …
Over the past few days, marketing people and pundits of all kinds have been trying to read between the lines of a post by Facebook CEO Mark Zuckerberg about how the social media giant will …
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60 percent to 75 percent of your net new revenue …
Host: AMA Iowa About: Keith Kmett, director of digital customer experience at Principal, will address customer experience (CX) and design thinking. CX has now been proven to be a key way to differentiate your business, …
Prepare for change or be an agent of change this year.
That’s the overwhelming theme from 13 leaders in the Greater Des Moines business community about trends coming up in 2018. The Business Record asked …
For the last six weeks, this column has been hyperfocused on the channels you should be considering as you design your marketing plan for 2018, and this week I’d like to step back and take …
As 2017 nears its close, the Business Record asked you, our readers, to tell share what lessons you learned in the last 12 months that others in the business community could benefit from hearing. And …
This column wraps up my series on the marketing channels you need to consider for 2018. I’m hoping you’ve given serious consideration to several of these as you map out your plan for next year.…
I get that it’s hard to think business during December with all of the holiday and year-end festivities luring us away from our day job. Even if you’re on your second eggnog or latke of …
As we approach 2018, we’re delving into the channels that you really need to consider as you map out your marketing and sales efforts for the coming year. In the previous columns, we’ve covered:
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