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Sales and Marketing

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McLellan: Should you jump onto the podcast bandwagon?

As we march toward January, I am devoting the next several columns to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2018 marketing …

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Dec. 6: How to win through authentic storytelling in digital marketing

Host: AMA Iowa
About: Author and global storytelling coach Christoph Trappe will share how organizations can tell unique and authentic stories.
When: 11:30 a.m. to 1 p.m.
Where: West Des Moines – Hilton Garden Inn…

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McLellan: Consider video for your 2018 marketing plan

In my column last week I offered up some of the channels that I think every organization needs to consider as they build out their 2018 marketing plan based on data that suggest they’re too …

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Vernon Co. enters strategic partnership with Brandinc

The Vernon Co., a Newton-based distributor of promotional marketing items, has formed a strategic partnership with Los Angeles-based Brandinc to serve Fortune 500 clients with domestic and international promotional marketing programs. Merging Vernon’s North American branding …

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McLellan: You’ve got to multiply

As you approach the new year and start working on your marketing plan for 2018, you’re going to need to multiply. Consider these facts.

•  The average U.S. adult now spends over 100 minutes a …

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Dec. 6: Q4 Des Moines HubSpot User Group Event

Host: Des Moines HubSpot User Group
About: The Des Moines HubSpot User Group/Inbound Marketing Group is a community of inbound marketing professionals and business owners. This group meets on a quarterly basis for lunch, learning …

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Nov. 10: Des Moines Ad Day Conference

Host: American Advertising Federation of Des Moines
About: The AAF of Des Moines presents its first Des Moines Ad Day. The day will be filled with networking, keynotes and breakout sessions to give a firsthand …

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McLellan: Google’s new twist on ads

One of the biggest challenges of advertising on Google is that, at best, it’s a moving target. It’s not just that they are constantly tinkering with their algorithms but they’re also revising and evolving their …

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Nov. 15: Cultivating Your Creativity

Host: The Association for Women in Communications Des Moines Chapter
About: Debra Landwehr Engle, author, speaker and writing mentor, will share tips on nurturing and supersizing your creativity. Whether in a corporate setting or as …

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McLellan: Be findable

Whether you’ve had a website for a couple of decades or a couple of weeks, you built it so prospects could learn more about you, customers could communicate with you and potential employees could check …