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Sales and Marketing

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Longtime leader of Stanley Consultants, dies at 85

Stanley Consultants of Muscatine and the Stanley Foundation announced the passing of both organizations’ chair emeritus Richard H. Stanley, who died on Nov. 17 after a brief illness. He was 85, the Corridor Business Journal reported. …

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ITA earns international awards

West Des Moines-based ITA Group’s Communication Solutions Group was awarded 28 MarCom Awards in the 2017 competition. The MarCom Awards are an international competition that recognizes achievement in the fields of concept, writing and design of print, …

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McLellan: Should you jump onto the podcast bandwagon?

As we march toward January, I am devoting the next several columns to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2018 marketing …

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Dec. 6: How to win through authentic storytelling in digital marketing

Host: AMA Iowa
About: Author and global storytelling coach Christoph Trappe will share how organizations can tell unique and authentic stories.
When: 11:30 a.m. to 1 p.m.
Where: West Des Moines – Hilton Garden Inn…

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McLellan: Consider video for your 2018 marketing plan

In my column last week I offered up some of the channels that I think every organization needs to consider as they build out their 2018 marketing plan based on data that suggest they’re too …

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Vernon Co. enters strategic partnership with Brandinc

The Vernon Co., a Newton-based distributor of promotional marketing items, has formed a strategic partnership with Los Angeles-based Brandinc to serve Fortune 500 clients with domestic and international promotional marketing programs. Merging Vernon’s North American branding …

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McLellan: You’ve got to multiply

As you approach the new year and start working on your marketing plan for 2018, you’re going to need to multiply. Consider these facts.

•  The average U.S. adult now spends over 100 minutes a …

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Dec. 6: Q4 Des Moines HubSpot User Group Event

Host: Des Moines HubSpot User Group
About: The Des Moines HubSpot User Group/Inbound Marketing Group is a community of inbound marketing professionals and business owners. This group meets on a quarterly basis for lunch, learning …

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Nov. 10: Des Moines Ad Day Conference

Host: American Advertising Federation of Des Moines
About: The AAF of Des Moines presents its first Des Moines Ad Day. The day will be filled with networking, keynotes and breakout sessions to give a firsthand …

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McLellan: Google’s new twist on ads

One of the biggest challenges of advertising on Google is that, at best, it’s a moving target. It’s not just that they are constantly tinkering with their algorithms but they’re also revising and evolving their …