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Sales and Marketing

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Illinois ad agency Maclyn opens D.M. office

Naperville, Ill. creative advertising agency Maclyn has opened an office in Des Moines. Prairie Meadows Casino, Racetrack & Hotel has used the firm, which soon will have a small office in Hub Tower downtown. “We …

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Aug. 25: The 2016 Hashie Awards

Host: Social Media Club Des Moines About: Join Social Media Club Des Moines in recognizing Iowa businesses, organizations and agencies who have demonstrated outstanding social media marketing success at the third annual Hashie Awards. When:…
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July 19: Six Actionable Ways to Increase Your Engagement on Social Media

Host: Social Media Club Des Moines About: In today’s social media world, it’s not enough just to post content; digital marketers need to find ways to excite their audience. So what can you do to…
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Branding Bunch

A truth veteran journalists grasp pretty quickly at the Business Record: our sources know way more than we do.

So, as much as possible, we try to get out of the way and let local …

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McLellan: Tread carefully on tragedy

When our country endures a tragedy like the Orlando shooting or a natural disaster like the flooding in West Virginia, we get completely wrapped up in the stories, the people and the emotions. We want …

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The business of negotiation

Randy Roth often tells his clients, “If your mouth is open around a vendor, there’s money flowing one way or the other, and it’s usually not towards you.”

Roth, managing partner of Corporate Contracts, bases …

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Suggest a Hashie award for Social Media Day

Thursday is Social Media Day, and Social Media Club Des Moines is sponsoring events this week and accepting nominations for Hashie awards until Thursday. The Hashies celebrate and recognize Iowa businesses, organizations and agencies that …

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McLellan: E-newsletters done right

Despite all the talk about digital tools like programmatic media buying and social media, the old newsletter is still a staple of many organizations’ marketing efforts. Rightly so; when done right, they’re incredibly effective and …

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Iowa Lottery introduces new logo

As it prepares to enter its fourth decade in business, the Iowa Lottery is introducing its fourth logo. The new logo maintains the shooting star that has been central to the lottery’s identity since its…
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Facebook bus to make stop in Altoona

Facebook’s Boost Your Business Bus will make a stop at Johnny’s Italian Steakhouse in Altoona on Tuesday to host a small-business seminar. The free seminar aims to teach local small-business owners how to optimize their …

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