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Meredith Corp. announced it will partner with Reynolds Consumer Products to create and distribute native custom content across Meredith’s portfolio of magazine brands. The new integrated campaign is an extension of Reynolds’ popular “Endless Table” …
Whether you own your own business, run someone else’s, are responsible for an entire department or just have to pack 60 hours of work into a 40ish-hour workweek — I feel your pain.
No matter …
Naperville, Ill. creative advertising agency Maclyn has opened an office in Des Moines. Prairie Meadows Casino, Racetrack & Hotel has used the firm, which soon will have a small office in Hub Tower downtown. “We …
A truth veteran journalists grasp pretty quickly at the Business Record: our sources know way more than we do.
So, as much as possible, we try to get out of the way and let local …
When our country endures a tragedy like the Orlando shooting or a natural disaster like the flooding in West Virginia, we get completely wrapped up in the stories, the people and the emotions. We want …
Randy Roth often tells his clients, “If your mouth is open around a vendor, there’s money flowing one way or the other, and it’s usually not towards you.”
Roth, managing partner of Corporate Contracts, bases …
Thursday is Social Media Day, and Social Media Club Des Moines is sponsoring events this week and accepting nominations for Hashie awards until Thursday. The Hashies celebrate and recognize Iowa businesses, organizations and agencies that …
Despite all the talk about digital tools like programmatic media buying and social media, the old newsletter is still a staple of many organizations’ marketing efforts. Rightly so; when done right, they’re incredibly effective and …
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