Sales and Marketing

Last week, we talked about these facts in terms of mobile technology in our world today:

• Ninety-five percent of all text messages are read within 90 seconds of receipt.
• Sixty-five percent of all …

What is the importance of attitude?

Every person, you included, wants to achieve more, earn more, find happiness, be successful and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your …

The truth is, we live in a permanent technological revolution.  Remember when you didn’t have a cell phone because no one did? Some of you may be too young to remember that, but the majority …

Everyone wants to hire the BEST person for the job. I do too.

Here’s a concept: Hire an athlete. It may help you as an employer make the right choice, or at least a better …

The Content Marketing Institute and Marketing Profs just released the 2016 B2B Content Marketing study with the catchy title “2016 Benchmarks, Budgets and Trends – North America.”  Its findings are worth talking about.

This is …

When I was 19, my dad made me production manager of his 75-employee kitchen cabinet manufacturing factory. Before I officially took the job, I worked in the shop at each job and set production standards …

When I ask business owners and leaders how they get new clients, I am struck by how often the answer is “word of mouth or referrals.”

I worry about those organizations.

I understand the attraction …

When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest and Instagram. But the true powerhouse network, LinkedIn, is rarely mentioned.

If you live in the …

I’m against all systems of selling. So are all salespeople.

Oh, sales systems are taught all the time. In fact, almost every salesperson has learned one along the way. I ask every audience I’m in …

In last week’s column we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements — intent and content — that …