Sales and Marketing

Weird as it sounds, with all of the new technologies, email seems almost old-school today. It’s been around for decades, and much like other mature mediums, we value and loathe it at the same time.…

Ever daydream? Of course you have! Ever get yelled at for daydreaming? Your mind was off in the clouds someplace? Of course you have!

Unfortunately, your teachers and parents have historically thought (and told you) …

In the “good old days,” when neighbors or work colleagues told you how much they enjoyed a nearby bed-and-breakfast, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most potent …

Let’s do lunch! 

Well, let’s do lunch the right way.

Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the …

When I started in the agency business 25-plus years ago, there was this odd paranoia that ran through agencies big and small. There was a belief that agency personnel couldn’t be friends with people who …

Think about the last few things you purchased. They hold the secrets to increasing your sales.

If you list the last 10 things that you purchased you will discover the motives behind your own buying …

One of the biggest issues marketing and sales folks face is getting on their prospects’ radar. Even when you have something of incredible value and you know the prospect needs what you have to sell, …

Where is “value” in your sales equation?

Where is “value” in your sales presentation?

What role does “value” play in building customer loyalty?

How does “value” help build solid business relationships?

How does value convert …

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner — you’ve got a skill that you probably take for granted.

You’re a master juggler. You can’t successfully …