Sales and Marketing

Think about the last few things you purchased. They hold the secrets to increasing your sales.

If you list the last 10 things that you purchased you will discover the motives behind your own buying …

One of the biggest issues marketing and sales folks face is getting on their prospects’ radar. Even when you have something of incredible value and you know the prospect needs what you have to sell, …

Where is “value” in your sales equation?

Where is “value” in your sales presentation?

What role does “value” play in building customer loyalty?

How does “value” help build solid business relationships?

How does value convert …

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner — you’ve got a skill that you probably take for granted.

You’re a master juggler. You can’t successfully …

How do you make a sales presentation?

No I don’t mean warm up, probe, present, overcome objections, close. I mean, what’s the big picture of your sales presentation? What’s the content of your sales presentation? …

One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

How do you picture yourself?

Pretty powerful question when you think about it. Some of you are thinking handsome or pretty, some overweight or average, some successful or struggling. Some pictures are happy, some are …

Over the years, McLellan Marketing Group has been part of the community teams that launched both Make-A-Wish Iowa’s Jolly Holiday Lights and Youth Emergency Shelter & Services of Iowa’s Duck Derby. Those events have both …

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away …