Sales and Marketing

Here we are. After 20 years of writing this column, this is my final submission. As promised, my final four columns have been focused on what I believe are the four most important elements of …

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns are focused on what I believe are the four most …

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns will be focused on what I believe are the four …

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns will be focused on what I believe are the four …

Last week we walked through the definitions of first-, second- and third-party data and how you would generate, find or purchase data at each level. In this week’s column, I’d like to explore how you …

I’m going to take a couple of weeks to focus on one of the buzzwords of the day: first-party data. It’s becoming more critical to marketers every day.

First-party data is information a company collects …

When the world experiences a short-term crisis like a storm or school shooting, it’s easy to know what to do. You mute your social media marketing for a few days out of respect for the …

In last week’s column, I applied some tough love on the idea of using influencer marketing. I wasn’t in any way suggesting that brands avoid using the power of influencer marketing. But I sounded some …

One of the fastest growing marketing trends over the last five years has been working with influencers. 

An influencer is someone who has built an audience and community around a specific niche. Influencers are people …

This column is the last of the trends series we’ve been working through over the past several weeks. The overarching theme to the series was that our world has been in crisis for the past …