Sales and Marketing

Last week’s column talked about some of the preliminary steps in creating a successful content strategy. They were:

1. Identifying the business outcomes/goals for the strategy;

2. Knowing who you are targeting and what would …

Value is perhaps the most illusive concept in sales.

Everyone will tell you how important it is; very few can tell you what it is. I’ve already gone on ad nauseam about my distaste for …

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told, this is nothing new. There’s …

After working eight years for the biggest event in the state of Iowa, Megan Grandgeorge is shifting gears — and locations — for a new role as director of marketing and public relations at Variety …

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that …

The Supreme Court’s decision last week dominated the news, social media and most conversations. Regardless of where you stand on the topic, you couldn’t help but be immersed in it. And that wasn’t true for …

Jeanine Mixdorf’s first big trip from home was in 1988 when she traveled across Iowa from Sioux Center in the northwest to Cedar Falls and the University of Northern Iowa in the northeast. She has …

Change is coming.

Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan?

When you feel or fear that some form …