Sales and Marketing

After working eight years for the biggest event in the state of Iowa, Megan Grandgeorge is shifting gears — and locations — for a new role as director of marketing and public relations at Variety …

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that …

The Supreme Court’s decision last week dominated the news, social media and most conversations. Regardless of where you stand on the topic, you couldn’t help but be immersed in it. And that wasn’t true for …

Jeanine Mixdorf’s first big trip from home was in 1988 when she traveled across Iowa from Sioux Center in the northwest to Cedar Falls and the University of Northern Iowa in the northeast. She has …

Change is coming.

Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan?

When you feel or fear that some form …

A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.”  He is correct. He writes, “Referability means that your very best …

We seem to be in a marketing era that rewards straightforward, cut-to-the-chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises, so marketers let the pendulum …

Want the sales “master’s touch”? Study them, and do what they did.

The 1953 book, “America’s Twelve Master Salesmen” featured a dozen stories of a principle or philosophy that led to success.

 I have written …

As people spend more and more time on their mobile devices (phones, tablets and phablets), it makes sense that budgets are being shifted in that direction. But there are several challenges with this relatively new …