Sales and Marketing

Jeanine Mixdorf’s first big trip from home was in 1988 when she traveled across Iowa from Sioux Center in the northwest to Cedar Falls and the University of Northern Iowa in the northeast. She has …

Change is coming.

Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan?

When you feel or fear that some form …

A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.”  He is correct. He writes, “Referability means that your very best …

We seem to be in a marketing era that rewards straightforward, cut-to-the-chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises, so marketers let the pendulum …

Want the sales “master’s touch”? Study them, and do what they did.

The 1953 book, “America’s Twelve Master Salesmen” featured a dozen stories of a principle or philosophy that led to success.

 I have written …

As people spend more and more time on their mobile devices (phones, tablets and phablets), it makes sense that budgets are being shifted in that direction. But there are several challenges with this relatively new …

Wanna be a sales master? Read about more sales masters! 

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, …

I admit it – I hate re-inventing the wheel.  There’s nothing more debilitating to a to-do list than the belief that everything you do needs to be custom created. In this era of content creation, …

I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.

The …