h digitalfootprint web 728x90

Sales and Marketing

26411

A Closer Look: Megan Grandgeorge

After working eight years for the biggest event in the state of Iowa, Megan Grandgeorge is shifting gears — and locations — for a new role as director of marketing and public relations at Variety …

26316

McLellan: Three productivity hacks

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that …

26303

McLellan: Do you want to take a stand?

The Supreme Court’s decision last week dominated the news, social media and most conversations. Regardless of where you stand on the topic, you couldn’t help but be immersed in it. And that wasn’t true for …

26304

A Closer Look: Jeanine Mixdorf

Jeanine Mixdorf’s first big trip from home was in 1988 when she traveled across Iowa from Sioux Center in the northwest to Cedar Falls and the University of Northern Iowa in the northeast. She has …

26302

Gitomer: A new way to embrace change

Change is coming.

Got fear or joy? Got worry or positive anticipation? Putting your head in the sand, or headed to the beach to relax and plan?

When you feel or fear that some form …

26305

All eyes on Des Moines

In 2016, the eyes of the nation will be on Greater Des Moines, not once, but twice.

On Feb. 1 and during the weeks and months leading up to it, national news media, politicos and …

DSC 6869

Gitomer: The keys to referability

A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.”  He is correct. He writes, “Referability means that your very best …

DSC 6869

McLellan: Don’t forget the packaging

We seem to be in a marketing era that rewards straightforward, cut-to-the-chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises, so marketers let the pendulum …

26268

Gitomer: Sales masters, part 3

Want the sales “master’s touch”? Study them, and do what they did.

The 1953 book, “America’s Twelve Master Salesmen” featured a dozen stories of a principle or philosophy that led to success.

 I have written …

26270

McLellan: Dunkin’s mobile success story

As people spend more and more time on their mobile devices (phones, tablets and phablets), it makes sense that budgets are being shifted in that direction. But there are several challenges with this relatively new …