Sales and Marketing

There is a required critical mass in terms of marketing. Sometimes, it’s actually better to do nothing as opposed to underfunding an effort. In this conversation, underfunding could mean not having enough money, but it …

Think back to your selling ability when you were a kid.

That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar …

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive …

When I was 20, I knew everything.

By the time I reached 21, I realized how stupid I actually was.

Somewhere between the ages of 20 and 21 (personal enlightenment), I rededicated myself to education, …

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so …

I recently got an email from a Business Record reader who was struggling with digital display ads. The reader’s ads were underperforming, and the business owner was considering pulling the campaign.

Here’s what I said …

Ask anyone in New York City why their bagels are the BEST in the world and they will say, “It’s the water!”

Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, …

How important is face-to-face networking to sales, relationships, career and success?

I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client and …

I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago, consumers had no idea how to get a company’s attention. Sure, they could call the toll-free …