Sales and Marketing

Having attended several networking events lately, I have heard the terms “lead” and “referral” bantered around.

Which would you rather have? Referrals, of course. It’s the personal power of a sales lead. A recommendation, not …

One of the first questions we ask a new client is “how are you different?”  We usually hear things like:

1. Our people are better

2. Our products/services are better

But rarely do we hear …

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on …

Josh Coffy is a world-class Twitter expert.

His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their followings grow organically every day.

Josh spent four days attending and …

My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge?  It had …

There is a required critical mass in terms of marketing. Sometimes, it’s actually better to do nothing as opposed to underfunding an effort. In this conversation, underfunding could mean not having enough money, but it …

Think back to your selling ability when you were a kid.

That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar …

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive …