Sales and Marketing

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on …

Josh Coffy is a world-class Twitter expert.

His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their followings grow organically every day.

Josh spent four days attending and …

My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge?  It had …

There is a required critical mass in terms of marketing. Sometimes, it’s actually better to do nothing as opposed to underfunding an effort. In this conversation, underfunding could mean not having enough money, but it …

Think back to your selling ability when you were a kid.

That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar …

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive …

When I was 20, I knew everything.

By the time I reached 21, I realized how stupid I actually was.

Somewhere between the ages of 20 and 21 (personal enlightenment), I rededicated myself to education, …

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so …

I recently got an email from a Business Record reader who was struggling with digital display ads. The reader’s ads were underperforming, and the business owner was considering pulling the campaign.

Here’s what I said …