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Sales and Marketing

25749

Gitomer: What are you learning everyday?

When I was 20, I knew everything.

By the time I reached 21, I realized how stupid I actually was.

Somewhere between the ages of 20 and 21 (personal enlightenment), I rededicated myself to education, …

25751

McLellan: Your visuals need your attention

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so …

25761

Piece by piece

Jon Troen describes the printing industry as a “$70 billion iceberg melting at 35 degrees.” In other words, print may be shrinking somewhat, but it’s not going away anytime soon. 

In an industry that’s shrinking, …

25731

McLellan: Help! My digital ads won’t work

I recently got an email from a Business Record reader who was struggling with digital display ads. The reader’s ads were underperforming, and the business owner was considering pulling the campaign.

Here’s what I said …

25733

Gitomer: Really – It’s the water

Ask anyone in New York City why their bagels are the BEST in the world and they will say, “It’s the water!”

Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, …

25714

Gitomer: Personal networking still key

How important is face-to-face networking to sales, relationships, career and success?

I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client and …

25716

McLellan: What happened to grace?

I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago, consumers had no idea how to get a company’s attention. Sure, they could call the toll-free …

25686

Gitomer: Five more ideas for a great year

I am shifting AWAY from “having your best year ever” and zeroing in on having a GREAT year. For the past few weeks, I have given you the list of 21.5 ideas that will drive …

25688

McLellan: Any of these sandbagging you?

I know everyone is anxious for spring to arrive, but you have to admit, March got here in a hurry. You’re almost 25 percent of the way through the year. How are you doing on …

25584 18

Gitomer: Turning ideas into action

Everyone wants to have a great year, and many start with a flurry. 

The problem is that many can’t keep up the momentum or maintain the dedication to make “great” a reality. The health clubs …