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Sales and Marketing

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Gitomer: Really – It’s the water

Ask anyone in New York City why their bagels are the BEST in the world and they will say, “It’s the water!”

Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, …

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Gitomer: Personal networking still key

How important is face-to-face networking to sales, relationships, career and success?

I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client and …

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McLellan: What happened to grace?

I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago, consumers had no idea how to get a company’s attention. Sure, they could call the toll-free …

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Gitomer: Five more ideas for a great year

I am shifting AWAY from “having your best year ever” and zeroing in on having a GREAT year. For the past few weeks, I have given you the list of 21.5 ideas that will drive …

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McLellan: Any of these sandbagging you?

I know everyone is anxious for spring to arrive, but you have to admit, March got here in a hurry. You’re almost 25 percent of the way through the year. How are you doing on …

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Gitomer: Turning ideas into action

Everyone wants to have a great year, and many start with a flurry. 

The problem is that many can’t keep up the momentum or maintain the dedication to make “great” a reality. The health clubs …

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McLellan: Do you rush things?

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less …

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Gitomer: How’s your year so far?

How’s it going? I mean this year so far. Accomplishing what you thought you would? On the path to amazing achievement? Or are you stuck in neutral, or worse, reverse?

I am AGAINST “having your …

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McLellan: Will your marketing plan work?

I was sitting with the leadership team of a new client during an onboarding meeting, and we had gotten to the “do you have any questions for me” stage of the meeting. One of the …

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Skywalk Golf Classic draws national brands for 30th anniversary

Participants in First Tee of Greater Des Moines’ 30th-anniversary Skywalk Golf Classic will be able to sample the wares of two national brands during the fundraising event Feb. 28. Cobra Puma Golf, maker of golf …