AABP EP Awards 728x90

Sales and Marketing

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McLellan: Do you rush things?

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less …

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Gitomer: How’s your year so far?

How’s it going? I mean this year so far. Accomplishing what you thought you would? On the path to amazing achievement? Or are you stuck in neutral, or worse, reverse?

I am AGAINST “having your …

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McLellan: Will your marketing plan work?

I was sitting with the leadership team of a new client during an onboarding meeting, and we had gotten to the “do you have any questions for me” stage of the meeting. One of the …

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Skywalk Golf Classic draws national brands for 30th anniversary

Participants in First Tee of Greater Des Moines’ 30th-anniversary Skywalk Golf Classic will be able to sample the wares of two national brands during the fundraising event Feb. 28. Cobra Puma Golf, maker of golf …

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Gitomer: Take action for a great year

I’m challenging you NOT to have your BEST year ever. Rather, have a GREAT year. A great family year. A great achievement year. A great money year. A great health year.

The secret of “great” …

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McLellan: A lesson from Nationwide

Who would have ever thought that an insurance company would have the most controversial TV commercial of the 2015 Super Bowl?

If you somehow missed it, Nationwide Mutual Insurance Co. unveiled a TV spot where …

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McLellan: Where will you be in 2016?

I know you’re barely getting used to writing 2015, but I want to get you to think about 2016 for a few minutes, because before we know it, it will be here. Will your organization …

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Gitomer: Big questions, bigger answers

1. How come people don’t call me back?

People not calling you back is not a problem; it’s a symptom. Here are some of the real reasons people don’t call you back:

A. Boring message. …

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McLellan: The question behind the question

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and …

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McLellan: Feminism as a marketing trend

This time of year is ripe for trend reports, and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really …