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1. How come people don’t call me back?
People not calling you back is not a problem; it’s a symptom. Here are some of the real reasons people don’t call you back:
A. Boring message. …
If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and …
This time of year is ripe for trend reports, and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really …
How do you respond to your customers’ words and barriers?
The answer is: CAREFULLY, TRUTHFULLY and with AUTHORITY.
Whether it’s a bold statement in response to a challenge, or it’s a promise you make in …
The Des Moines Social Media Club has organized an event for businesses interested in learning how to best engage women through social media channels. The event, scheduled Feb. 3 from 5:30 to 7 p.m., will …
What are your social goals this year?
No, not who are you taking to the dance on Saturday night. What are your intentions to create more online social involvement that leads to attraction, engagement and …
As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in …
New Year’s resolutions are a pain. Lose 20 pounds. Eat better. Get in shape. Join the gym. Run three miles a day. Stop smoking. Stop drinking. Stop (fill in the blank).
NONE of those things …
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret-shop their operation. Without exception, a secret-shopping program will:
• Provide insights that surprise you (good and …
Happy New Year! Or is it?
People wish it to you, to me, all the time.
So how happy are you right now? Really?
What’s your plan to be happy this year? Or are you …
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