AABP EP Awards 728x90

Sales and Marketing

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Gitomer: Take action for a great year

I’m challenging you NOT to have your BEST year ever. Rather, have a GREAT year. A great family year. A great achievement year. A great money year. A great health year.

The secret of “great” …

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McLellan: A lesson from Nationwide

Who would have ever thought that an insurance company would have the most controversial TV commercial of the 2015 Super Bowl?

If you somehow missed it, Nationwide Mutual Insurance Co. unveiled a TV spot where …

25512 50

McLellan: Where will you be in 2016?

I know you’re barely getting used to writing 2015, but I want to get you to think about 2016 for a few minutes, because before we know it, it will be here. Will your organization …

25480 34

Gitomer: Big questions, bigger answers

1. How come people don’t call me back?

People not calling you back is not a problem; it’s a symptom. Here are some of the real reasons people don’t call you back:

A. Boring message. …

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McLellan: The question behind the question

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and …

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McLellan: Feminism as a marketing trend

This time of year is ripe for trend reports, and because it’s important to our work with clients, I’ve been digging through many of them to identify recurring themes. There’s one theme that has really …

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Gitomer: How to shorten your sales cycle

How do you respond to your customers’ words and barriers?

The answer is: CAREFULLY, TRUTHFULLY and with AUTHORITY.

Whether it’s a bold statement in response to a challenge, or it’s a promise you make in …

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Panel to focus on how to best engage women through social media

The Des Moines Social Media Club has organized an event for businesses interested in learning how to best engage women through social media channels. The event, scheduled Feb. 3 from 5:30 to 7 p.m., will …

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Gitomer: Social selling trends in 2015

What are your social goals this year?

No, not who are you taking to the dance on Saturday night. What are your intentions to create more online social involvement that leads to attraction, engagement and …

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McLellan: Music to my ears

As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in …