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Hanser & Associates, a Des Moines-based national public relations firm, has joined IPREX, the worldwide corporation of independent public relations and communication agencies. Hanser & Associates, founded in 1996, has been nationally ranked among the top independent …
Dear Jeffrey,
I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Today, I received the following email from Amazon:
“Hello, We noticed that you experienced poor video …
Nike continues its pursuit of sporting goods with digital technology. The company obtained a patent on Sept 4 to put data-collecting sensors on golf clubs to help golfers instantly analyze their swing, reported Bloomberg.
Last …
Calls not getting returned? Prospects telling you your price is too high? Prospective customers asking for three bids? Unable to get to the real decision maker?
Do you think you’re the ONLY salesperson facing these …
Ever hear those radio spots where the announcers are talking so fast it sounds as if they didn’t take a breath for the entire 60 seconds?
That’s an example of “shove it all in” thinking, …
The American Marketing Association (AMA) Iowa chapter will host Steve Ducey, account executive for Centro, at its September luncheon on Sept. 12. Ducey will speak on display advertising.
The event will take place from 11:30 …
I’m traveling to Warsaw, Poland, next month to deliver two public seminars. After a couple of Skype interviews, I discovered that although the United States and Poland are 5,000 miles and many, many cultures apart, …
Everyone loves a good story. And there’s a reason why Aesop and others opted to teach their life lessons through stories that have been told and retold for many years. Smart parents know this trick, …
It’s no surprise that the late Steve Jobs’ favorite music was written and performed by Bob Dylan and The Beatles. I just finished reading his biography, and it was as compelling a book as “Atlas …
No matter where I speak, who the audience is or even the topic I am supposed to address, the same question comes up:
How do you market your business if you don’t have a lot …
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