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Sales and Marketing

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GITOMER: The mastermind process

Calls not getting returned? Prospects telling you your price is too high? Prospective customers asking for three bids? Unable to get to the real decision maker?

Do you think you’re the ONLY salesperson facing these …

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MCLELLAN: Serve snack-sized marketing

Ever hear those radio spots where the announcers are talking so fast it sounds as if they didn’t take a breath for the entire 60 seconds?

That’s an example of “shove it all in” thinking, …

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AMA to host pair of events next week

The American Marketing Association (AMA) Iowa chapter will host Steve Ducey, account executive for Centro, at its September luncheon on Sept. 12. Ducey will speak on display advertising.

The event will take place from 11:30 …

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GITOMER: Universal sales strategies

I’m traveling to Warsaw, Poland, next month to deliver two public seminars. After a couple of Skype interviews, I discovered that although the United States and Poland are 5,000 miles and many, many cultures apart, …

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McLellan: The case for case studies

Everyone loves a good story. And there’s a reason why Aesop and others opted to teach their life lessons through stories that have been told and retold for many years. Smart parents know this trick, …

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GITOMER: How are your times changing?

It’s no surprise that the late Steve Jobs’ favorite music was written and performed by Bob Dylan and The Beatles. I just finished reading his biography, and it was as compelling a book as “Atlas …

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McLellan: Marketing with little money

No matter where I speak, who the audience is or even the topic I am supposed to address, the same question comes up:

How do you market your business if you don’t have a lot …

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Social media expert to speak in Des Moines

Jason Falls, author and founder and CEO of the website Social Media Explorer, will speak in Des Moines on Aug. 30.

The event, hosted by Lawrence, Kan.-based Social: IRL, will take place from 1 to …

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BitMethod CEO to speak to ad group

Dan Shipton, CEO of mobile phone app development company BitMethod, will be the guest speaker at the American Advertising Federation of Des Moines’ August luncheon. The luncheon will be 11:30 a.m. to 1 p.m. Aug …

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Sales: Burned out or just hating it?

I just read an article about someone’s totally bogus opinion of “job burnout.” It made me realize some people actually are (or think they are) “burned out.”

A quick search on Amazon revealed 580 books …