Sales and Marketing

Given that it’s New Year’s Eve, I assume you’re not into deep thinking or reading anything too heavy, so I thought I would tell you what I’d get you as a holiday gift if I …

A couple of weeks ago in the column I spoke of vigilance and how difficult it is to maintain through the great holiday hibernation. I promised that we’d think through some of the most vital …

In last week’s column I spoke of vigilance and how difficult it is to maintain through the great holiday hibernation. I promised that we’d think through some of the most vital areas for us to …

We are officially in the thick of the holiday season, which means that the distractions are abundant for the next four to six weeks. It’s so easy to take our eye off the ball. But …

It’s Thanksgiving week, and for many Americans that means Black Friday is on their radar screen. Millions were ready to queue up right after cleaning up the Thanksgiving dishes to rush into the malls or …

In the last couple of columns, we’ve been exploring how to actually launch a client satisfaction survey that will yield insights, client retention and love, and maybe even some new opportunities.

This week, I want …