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The Greater Des Moines Convention and Visitors Bureau (GDMCVB) has launched its annual summer advertising campaign.
For the first time, the GDMCVB has expanded its reach to include Southern Minnesota and Northern Iowa, and had …
When I was growing up, my dad would get home from work around 6 p.m. He’d be carrying a briefcase and wearing a suit. That was work dad. Once he walked in the door, he’d …
“What I did on my summer vacation.”
Every one of you have given a speech or written a paragraph or essay about what you did on your summer vacation while you were in grade school.…
Mary Stenmark, senior director of NBC News Digital Network (formerly MSNBC), will speak at the Iowa chapter of the American Marketing Association’s monthly luncheon on May 2.
Stenmark is responsible for digital cross-platform marketing and …
Five local advertisers earned district ADDY Awards through the American Advertising Federation (AAF). ITAGroup Inc. won a gold award for its President’s Club 2011 final mailing. Four agencies won silver awards: 8/7 Central Inc. for …
I overheard sales dialogue on the airplane this morning: “He (the customer) has never responded to one of my emails, and never calls me back. The ONLY time he calls me is when he needs …
You know, the annoying thing about clichés is that they’re based on truth, though that truth may be a bit worn in places. And lately I’ve been very aware of the idiom “the only constant …
The local chapters of the American Advertising Federation and American Marketing Association will host a happy-hour networking event at Schade Creek Winery, 1233 Warrior Lane in Waukee, on April 26. The free event begins at …
I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the return on investment (ROI) of social media.
TOTAL JOKE. And a bad one at …
When you’re creating any sort of communication aimed at a potential buyer, you want them to do what?
When I ask this question, I typically hear a range of answers like:
• Know more about …
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