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Shorter name, larger opportunities


A Des Moines marketing consultancy has shortened its name to reflect its growth, according to a news release. Relationship Marketing Inc. said it is relaunching the company as RMi to reflect the firm’s growth and its specialization in biotechnology and pharmaceutical industry marketing. Its new tag line, “real, measurable, insight,” characterizes a hyper-focus on marketing results achieved by using patent-pending optimization methodologies that offer a perspective on marketing data rarely available in the pharmaceutical sector, according to the news release.

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