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Sales and Marketing

13177

The old ways are gone


We are in the year 2011, and it’s amazing to me that people are still cold calling, leaving voicemails, asking for appointments and, in general, trying to pull out their Felix the Cat tricks that …

13178

Prepare for a crisis with this five-point checklist


If you own a business, you probably have all kinds of insurance. You’ve protected your building, your equipment and, depending on your field of expertise, you might have errors and omissions, liability or other insurances …

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Consumer comfort up last week

A monthlong slide in consumer confidence ended last week as gasoline prices retreated, Bloomberg reported.

The Bloomberg Consumer Comfort Index rose to minus 48.4 in the period ended May 22 from a nine-month low of …

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AMA Iowa Golf Outing scheduled June 17

The Iowa chapter of the American Marketing Association is hosting a charitable golf outing, “Swing Away with AMA” on June 17. The four-person best-shot outing will support the chapter’s scholarship and professional development fund. The …

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NOVA Award winners announced

The Iowa chapter of the American Marketing Association recognized 10 companies with “Best of Category” honors during its sixth annual NOVA Awards ceremony on May 12. The first-place awards, which recognized agencies for their work …

13159

Pay your ‘social’ dues


What is your social responsibility?

With the advent (or should I say onslaught) of social media and business social media, people are finally coming to their senses about what constitutes social responsibility.

But few are …

13160

How to use email? Let me count the ways


Email. Though it sometimes feels like the short leash that keeps us tied to our computers, smartphones or tablets, it is still one of the most effective ways we communicate in business today. It’s also …

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Downtown Chamber, Bankers Trust take over gift card program

The Des Moines Downtown Chamber of Commerce and Bankers Trust Co. will take over management and retail support of the Downtown Gift Card program, the organizations announced yesterday.

The program was originally launched in 2007 …

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Interstate to send workers on $100K shopping spree

Intended to motivate its sales team to achieve aggressive sales goals despite a down economy, Interstate Batteries will send its 147 Greater Des Moines employees on a two-hour shopping spree today at Jordan Creek Town …

13143

Make a sale, then what?


The average sale takes a matter of hours. And that’s where 95 percent of sales training is focused. Not good.

After customers purchase, that’s when USE of the product or service begins, and that’s where …