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Sales and Marketing

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The ‘drip’ approach


In last week’s column, we explored the idea that before consumers are ready to buy from you, they must know, like and trust you. Moving along that continuum takes time and patience. Especially with today’s …
By DREW MCLELLAN | Apr 22, 2011
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AMA Iowa to host ‘Come on Get Happy’ hour

To celebrate its highest membership level in at least four years, the Iowa chapter of the American Marketing Association will host a free happy hour event open to both members and non-members on April 28. …
By BPC Staff | Apr 20, 2011
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Meredith promotes Brown in integrated marketing division

Meredith Integrated Marketing announced yesterday that David Brown has been promoted to executive vice president, general manager.

Brown, who will be based in New York, will have expanded oversight of the company’s content and customer …
By BPC Staff | Apr 19, 2011
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E-book sales surpass traditional publishing formats

Sales of electronic books have surpassed those of books in traditional formats, according to a study by the Association of American Publishers (AAP), CNNMoney.com reported.

Though there are some caveats – net sales data are …
By BPC Staff | Apr 15, 2011
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Don’t fear social media


You’re a chicken. Let me correct that. You’re a dumb chicken. You’re out in the middle of the road, pecking for scraps of food, and an 18-wheeler is about to run you over.

Because a …
By JEFFREY GITOMER | Apr 15, 2011
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Marketing calls for consistency, not good timing


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By DREW MCLELLAN | Apr 15, 2011
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Online marketer touts his retail experience


Justin Schoen took his nearly six years of online marketing experience with G&L Clothing Inc. and applied it at eComegy LLC, the e-commerce strategy and digital marketing firm he founded in June 2010.

During his …
By TODD RAZOR | Apr 15, 2011
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Best Buy plans to ramp up online presence as it shrinks square-footage

Best Buy Co. Inc. plans to boost its online presence and open a greater number of small stores in the United States, targeting mobile customers in an effort to win back market share from companies …
By BPC Staff | Apr 14, 2011
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Hobby Lobby ups minimum wage

Hobby Lobby Stores Inc. today announced a minimum wage increase to $12 per hour for full-time hourly employees.

The company also announced a minimum wage increase for part-time employees to $8.50 per hour. Hobby Lobby …
By BPC Staff | Apr 14, 2011
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Wal-Mart goes shopping for customers

Wal-Mart Stores Inc. is bringing back thousands of products that were unceremoniously dumped from stores, saying it is ready to roll up its sleeves to win the lowest-price battle with its rivals, CNNMoney.com reported after …
By BPC Staff | Apr 11, 2011