AABP EP Awards 728x90

Sales and Marketing

13064

Don’t fear social media


You’re a chicken. Let me correct that. You’re a dumb chicken. You’re out in the middle of the road, pecking for scraps of food, and an 18-wheeler is about to run you over.

Because a …

13065

Marketing calls for consistency, not good timing


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13070

Online marketer touts his retail experience


Justin Schoen took his nearly six years of online marketing experience with G&L Clothing Inc. and applied it at eComegy LLC, the e-commerce strategy and digital marketing firm he founded in June 2010.

During his …

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Best Buy plans to ramp up online presence as it shrinks square-footage

Best Buy Co. Inc. plans to boost its online presence and open a greater number of small stores in the United States, targeting mobile customers in an effort to win back market share from companies …

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Hobby Lobby ups minimum wage

Hobby Lobby Stores Inc. today announced a minimum wage increase to $12 per hour for full-time hourly employees.

The company also announced a minimum wage increase for part-time employees to $8.50 per hour. Hobby Lobby …

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Wal-Mart goes shopping for customers

Wal-Mart Stores Inc. is bringing back thousands of products that were unceremoniously dumped from stores, saying it is ready to roll up its sleeves to win the lowest-price battle with its rivals, CNNMoney.com reported after …

13049

Learn it, then use it


In my early intensive days of learning sales and attitude (1972-1973), I was taking a four-hour sales and attitude training class EVERY DAY from 8 a.m. to noon.

The class immediately took a lunch after …

13050

Trade show strategy

Mistake #1: Not having a pre-game plan.

Trade shows sneak up on you. You’re going to have to be out of the office for a few days, you need everything shipped in advance and you’re …

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DSM Daily announces April 18 launch date for deals

DSM Daily is almost ready for business. The local online coupon service announced today that it will launch its first deal on April 18. DSM Daily’s website has been live since early February, run by …

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AMA Iowa awards scholarship to collegiate member

Drake University student Erika Sevigny was named as the recipient of a $500 scholarship from the Iowa chapter of the American Marketing Association. Sevigny, a junior who is pursuing a degree in business administration with …