Meredith announces integrated marketing executive
Meredith Corp. announced yesterday that Briggs Ferguson has joined its integrated marketing division as chief operating officer. The newly created position takes effect April 25. Ferguson, 45, will work to expand the company’s network of digital agencies, including Genex, O’Grady Meyers, New Media Strategies, Big Communications and The Hyperfactory. He will report to Martin Reidy, president of Meredith Integrated Marketing. Ferguson most recently served as a president with Idearc in Dallas, Texas.