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Kelly McDonald, a Texas-based marketing expert, has been invited by the Iowa chapter of the American Marketing Association (AMA) to talk about how diversity of thought helps companies remain competitive. “Diversity in America: How to …
What does it take to harness the power of multimedia marketing tools without becoming overwhelmed by them? Douglas Mitchell, a Greater Des Moines marketing expert, has outlined a formula for success in his first book, …
I need buttons for my upcoming “Social BOOM!” book launch. I want 1,000 buttons with the word BOOM! on them for people attending the launch party.
Buttons will be an easy way of identifying who …
With all of the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. Radio can be a very cost-effective and action-inducing method of connecting to new customers …
Kate Altmaier liked the idea of Groupon when a friend recommended it to her.
She was far from the only person to like the idea, and the company she works for, Webspec Design LLC, is …
Consumer confidence rose for the first time in five weeks as Americans said their finances were in better shape, Bloomberg reported.
The Bloomberg Consumer Comfort Index improved to minus 46.9 in the period ended March …
Gov. Terry Branstad signed House File 617 into law yesterday. The measure allows gas stations and convenience stores to sell spirits without previous restrictions such as a separate room and cash register.
License fees will …
Consumer confidence in the United States fell to a three-year low, Bloomberg reported.
The Conference Board’s confidence index fell to 63.4, from a revised 72 reading in February. The index averaged 98 during the expansion …
I get a ton of e-mails asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought process right now:
I just …
Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and workers afraid. It has been tough on the organizations as well. No one wants to freeze …
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