Dec. 7: The Role of PR and Marketing in an Integrated Brand Launch
BPC Staff Dec 1, 2016 | 5:53 pm
<1 min read time
99 wordsAll Latest News, Business Community Events, Sales and MarketingHost: American Marketing Association Iowa
About: AMA Iowa’s monthly luncheon features Lisa Holtorf and Ben Handfelt of Strategic America, as they present some of the challenges and successes of their three year rebranding journey for outsourced business solutions provider, Aureon. Find out how marketing, digital, creative and PR all had to work together to take five wholly unique businesses (INS Family of Companies) with seemingly disparate product offerings and different company cultures and combine those into one cohesive unit to provide internal unity and external clarity.
When: 11:30 a.m. to 1 p.m.
Where: Des Moines Botanical Gardens
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