The American Marketing Association (AMA) Iowa will be hosting an experience event Feb. 5 from 8 a.m. to 4:25 p.m. at the Hilton Garden Inn, 8600 Northpark Drive in Johnston. At this event, you will hear how the industry is evolving, take away digital insights on survey design, content and search engine optimization, and engage with experts in automation, strategy, and communications. Beth Brady, chief marketing officer at Principal Financial Group Inc., a group panel on big data and automation, and a host of other speakers will cover topics like SEO, maximizing your trade show presence, designing a survey, networking, brainstorming and strategic marketing. Registration can be completed online.