My secret to writing is not complex: I write like I talk.

Writing in “speak” makes several things easy:

1. As long as you can think, or have an idea, or want to expand a thought, you will never be at a loss for words.

2. Reading what you write in “speak” is much more conversational. Writing in “speak” makes your words easy to read, easy to understand and, in my case, easy to implement.

3. Editing the next day. Give yourself a fresh look at what you were thinking, and allow yourself to give clarity to your writing.

3.5. Reading aloud as you edit. This one secret will give you more writing power than you can imagine. It exposes every flaw and ensures flow of words and thought.

How to write on Twitter: Your posts on Twitter (tweets) should achieve two objectives. One, be short value messages that your customers will appreciate. Two, be something that is re-tweetable (in other words, your connections tweet it to all of their connections). Go to Twitter, search people for “Gitomer,” and look at what I’ve tweeted. You can also see in the search results what other people are saying about me.

The best news about Twitter is that most business people are still Twitter ignorant. You have a chance to be Twitter dominant.

Here’s where to start:

1. Invite all of your friends and give them some samples of what you intend to tweet.

2. Tweet something of value every day.

3. Only tweet 120 characters so there is enough room for people to re-tweet what you have said. 

4. Don’t quote other people. Only quote yourself.

4.5. Don’t abuse the process. Don’t try to sell anything on Twitter. Make relevant, purposeful, helpful statements that others will respect, remember and re-tweet.

How to write on Facebook: Facebook offers the widest variety of communication possibilities, and it’s getting wider every day.

I recommend that you have two Facebook pages: one for your personal life and one for your business life.

 Here’s where to start:

1. Post with pictures. Short one- or two-line posts with links that will take me someplace and allow me to read more if interested. Write about events with significance. Write your thoughts. Write your observations.

2. Respond to others who post on your page … good or bad. Like Twitter, interactions on Facebook need to be short and sweet. 

3. Take advantage of the one-on-one. One of the reasons Facebook has achieved world domination is because it’s personal. If Zappos.com takes a full-page ad in Vogue magazine, the company leaders have no idea who thinks what about the ad, much less who responds. But on Facebook, they can respond to customers individually, one at a time, AND other customers can see it. When customers see that a company is responsive, they feel safer doing business with it.

4. Celebrate it! Study what is being done. And don’t just be abreast of what’s new; implement the latest update as soon as it becomes available. Your customers need to perceive that you are on top of your market and your game.

4.5 Remember that bad can be good. Many businesses are Facebook-reluctant because they’re afraid customers will post something bad. UPDATE: For those of you afraid to create a business Facebook page for fear that your employees will abuse it or your customers will abuse you, let me be kind and say, you’re a fool! Your customers and employees are going to say it anyway. If they say it on your page, you have a chance to respond to it and turn the feedback into positive results.

More next week.