ITA Group announces acquisition of Australian marketing agency

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ITA Group, a global provider of employee engagement solutions based in West Des Moines, announced Tuesday the establishment of its Australia office through the acquisition of Sydney-based Performance Incentives. According to a news release, the expansion supports ITA Group’s global growth goals and locally managed engagement solutions in Australia and New Zealand. Performance Incentives, a travel and incentive marketing agency founded in 2001, serves clients in the automotive, financial services and heavy-equipment industries. The integration of Performance Incentives into ITA Group is meant to bring together the expertise and experience of both entities and strengthen ITA Group’s position in the region. ITA Group’s Australia office, headquartered in Sydney, will build on its existing client base to deliver incentives, recognition and research in the region, as well as provide current customers with a local presence. ITA Group also recently announced its acquisition of software company Cooleaf. The company is moving this fall from its current location on Westown Parkway in West Des Moines to the vacant Arcadia building at 7000 Vista Drive that was previously occupied by Wells Fargo Card Services. The building is undergoing a $6 million renovation ahead of the company’s move.

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