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May 1: Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top


Host: AMA Iowa
About: The historic rise of the Chicago Cubs as World Series Champions coincided with a similar emergence off the field, as the team’s revised content strategy paved the way to becoming an online powerhouse in professional sports. Kevin Saghy, senior director of social media at Ohio State University and formerly with the Chicago Cubs, will address:
1. Strategy: How to build and optimize a targeted content strategy.
2. Integration: How the collaboration between marketing and communications unlocked the team’s full potential.
3. Examples: The strategy in action with accompanying results. 
When: 11:30 a.m. to 1 p.m.
Where: Des Moines Golf and Country Club
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