By Emily Steele, CEO and cofounder, Hummingbirds
There’s an exciting movement happening in commerce called community-led growth (CLG).
It’s not a completely new concept, as direct sales and affiliate companies have tapped into their own …
The Business Record asked local marketing professionals about trends in their field over the next year, and many referenced the way artificial intelligence is posing potential changes or challenges.
Among the industries discussing the potential …
The ongoing need for more talent and strategies to welcome, include and retain a diverse workforce have been top concerns for business leaders in the past few years. Then a global pandemic, remote working and …
Kristen Sabin found a job opening at marketing agency Happy Medium just after she returned to Iowa from time in New York City. In 2012, the company was just founder/CEO Katie Patterson and a handful …
Host: AMA Iowa About: The historic rise of the Chicago Cubs as World Series Champions coincided with a similar emergence off the field, as the team’s revised content strategy paved the way to becoming an …
Host: American Advertising Federation of Des Moines About: Apple has long been the gold standard for advertising creativity, quality and effectiveness. Ken Segall will focus on some of Apple’s more famous advertising moments, taking the …
At the end of this year, Andy Flynn will retire from Flynn Wright following more than 25 years with the Des Moines marketing and communications firm founded by his father in 1984. Flynn, who started …
Host: AMA Iowa About: Businesses need to find ways to stand out. This luncheon with Stan Phelps, Customer Experience & Employee Engagement Expert, will showcase the seven ways to leverage what makes you unique and …
Catch Des Moines won a silver award in Northstar Meetings Group’s second Stella Awards, in the best convention and visitors bureau/destination marketing organization. The Stella Awards honor excellence in the meetings industry annually. Winners include …
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