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Marketing & Branding

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5 takeaways from Power Breakfast on future of corporate culture

The ongoing need for more talent and strategies to welcome, include and retain a diverse workforce have been top concerns for business leaders in recent years. Then a pandemic, remote working and a national racial…
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VIDEO: Power Breakfast – The future of corporate culture

The ongoing need for more talent and strategies to welcome, include and retain a diverse workforce have been top concerns for business leaders in the past few years. Then a global pandemic, remote working and …

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A Closer Look: Kristen Sabin

Kristen Sabin found a job opening at marketing agency Happy Medium just after she returned to Iowa from time in New York City. In 2012, the company was just founder/CEO Katie Patterson and a handful …

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May 1: Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top

Host: AMA Iowa
About: The historic rise of the Chicago Cubs as World Series Champions coincided with a similar emergence off the field, as the team’s revised content strategy paved the way to becoming an …

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April 18: Inside Apple Advertising

Host: American Advertising Federation of Des Moines 
About: Apple has long been the gold standard for advertising creativity, quality and effectiveness. Ken Segall will focus on some of Apple’s more famous advertising moments, taking the …

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Newsmaker Q&A: Andy Flynn

At the end of this year, Andy Flynn will retire from Flynn Wright following more than 25 years with the Des Moines marketing and communications firm founded by his father in 1984. Flynn, who started …

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Dec. 5: Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

Host: AMA Iowa
About: Businesses need to find ways to stand out. This luncheon with Stan Phelps, Customer Experience & Employee Engagement Expert, will showcase the seven ways to leverage what makes you unique and …

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Catch Des Moines wins silver Stella Award

Catch Des Moines won a silver award in Northstar Meetings Group’s second Stella Awards, in the best convention and visitors bureau/destination marketing organization. The Stella Awards honor excellence in the meetings industry annually. Winners include …

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American Marketing Association names Iowa chapter top performer

The American Marketing Association has named AMA Iowa as its top performer among more than 70 chapters in the United States and Canada. As the Gold Chapter of the Year for 2017-2018, the top Chapter …

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Nov. 7: Creating Marketing Campaigns That Are Better Than Bacon

Host: Iowa Chapter of the American Marketing Association
About: When you launch a digital marketing campaign well, it pops (and sizzles). Alexa Hubley will give you a framework for launching successful, interconnected (and sometimes improvised) …

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