If your company is involved in social media, one of the things you worry about is whether you’re sharing in the best way. You want to maximize your company’s exposure, but choosing the best social networks, the best way to communicate and even the best time of day are important.

Compendium, the makers of a content marketing platform, recently analyzed the behaviors, analytics and results of more than 300 companies and their social media efforts. For the column, I specifically looked at the B2B stats.

The results provide a nice set of guidelines to be mindful of (I never believe that guidelines are absolutes – there are just too many variables to consider) as you develop and execute your organization’s digital marketing efforts.

Your blog content:

• If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be.

• If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge search engine optimization opportunity. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) that will benefit your website’s domain.

• Blog content is permanent; social content is not. Let’s say you posted a great tax tip on Facebook that received hundreds of likes. When tax time comes around next year, that post will be long gone. However, if you post the tax tip on your blog, you can re-share it year after year. In addition, the tip will be indexed by the search engines and will likely drive search traffic as well.

Social sharing: How you share content influences your audience’s reactions. Here are some stats gleaned from the report that might suggest some copy dos and don’ts as you compose your next update.

• 11-15 words is the sweet spot for Twitter, and you’re safe to use up to 25. Go any shorter, and your message will likely lack enough information to draw people in.

• LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary.

• Messages on Twitter receive 193 percent more clicks if they use a hash tag. On LinkedIn, they receive 56 percent more clicks.

• Using a number (e.g., 4 smart ways to work with your attorney) generates 50 percent more clicks on Twitter.

Social timing: It’s not just what you say, but when you say it. The study had some interesting observations about day of the week and time of day as well.

• Want to get some social love on LinkedIn? Be sure to share your content on Sunday, which delivers more clicks that any other day of the week.

• Wednesdays yield more clicks on Twitter than any other day of the week.

• Facebook content does well around lunchtime and later in the afternoon. This is because many people get on Facebook during lunch and toward the end of the workday.

• Schedule tweets between 10 a.m. and 2 p.m. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day.

• Twitter postings and LinkedIn content are both more likely to be consumed during the top and middle of the hour. This is likely due to the reader’s need to check their feeds in between meetings.

Again, keep in mind that these are good rules of thumb, but your industry, audience and experiences may vary. The key is to actually look at your analytics and identify the patterns so you can be as effective as possible.