Meredith says marketing program will guarantee increased sales
Meredith Corp. said today that it has launched a marketing product that will guarantee an increase in sales for advertisers. The Meredith Engagement Dividend is based on a study that used Nielsen’s Homescan offering and Meredith’s database of 85 million consumers for its leading magazines to measure how advertisers in categories such as beauty, household goods, over-the-counter drugs and food were able to increase their product sales an average of 10 percent. The study measured return on investment for higher-frequency advertising campaigns that ran in Meredith magazines during 2009 and 2010. In addition to increasing product sales, the research also revealed that among product purchases for several brands, as many as two-thirds of buyers were new purchasers of the brand, Meredith said in a news release. In order for advertisers to participate in the Meredith Engagement Dividend, marketers must commit to a minimum level of advertising impressions over a 12-month period across several Meredith titles.