The Iowa Pork Producers Association’s “Purchase Moore Hamann Bacon” initiative was recently named the grand champion of the National Agri-Marketing Association Awards. The association
judged 950 award entries in more than 60 categories. The initiative also won best of show for communications to consumers, and first place for social media campaign directed to consumers. “Purchase Moore Hamann Bacon” is a name, image, and likeness partnership between Iowa Pork and Iowa State football players Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon, to encourage people to purchase pork products. The association donated $1,000 worth of pork to the food pantry of choice for each Cyclone student-athlete that participated in the promotion, and an additional $16,000 worth of pork to the Iowa Food Bank Association, amounting to nearly 50,000 servings of protein to people facing food insecurity. “We are thrilled to see the continued success and visibility for the Iowa Pork Producers Association and our hardworking pig farmers, thanks in part to Iowa State student-athletes. This has truly been a win-win for the NIL world,” said Brent Blum, executive director of the We Will Collective, a nonprofit that connects student athletes with NIL opportunities.