@ChrisConetzkey – Oct. 18, 9:26 a.m. via Twitter
Rockstars have fans. Businesses have customers. Via @mackcollier at #socialbrand12

Tweetaway: Mack Collier, a nationally known social media strategist, gave a presentation titled “Think Like a Rockstar,” in which he urged businesses to examine how rockstars connect with their fans. He posed the question, do you have fans, like a rockstar, or customers, like a business? Businesses, he said, tend to have a transactional relationship with their customers. Rockstars have an emotional relationship with their fans. By nature, businesses often focus on creating new customers, while most rockstars spend their time trying to cultivate their current fan base. They do this because they know fans spend 13 percent more than the average customer, and because they know they will be their brand’s biggest advocates. When you cultivate advocates (fans) for your brand, by extension you are cultivating sales, he said. View his full presentation at www.slideshare.net/mackcollier

@ChrisConetzkey – Oct. 18, 10:46 a.m. via Twitter
More content is created in 48 hours than from the beginning of time to 2004. Via @kippbodnar at #socialbrand12

Tweetaway: Kipp Bodnar, a marketing strategist at HubSpot, gave a presentation titled “How to Master Social Media Lead Generation.” Bodnar argued that 60 percent of the sales cycle is over before a buyer even talks to company’s salesperson because the buyer can now easily do research online. The trick, he said, is that it’s harder today to get the attention of people because of the pure volume of content being published across all platforms. In order to stand out on social media, he advised businesses to be curators of useful and informative information for their audiences, and to follow the 10-4-1 rule. For every 15 times you publish on a platform, Twitter for example, 10 of those posts should include links to other people’s content, four should include links to your content and one should link to your company’s landing page. View his full presentation at www.slideshare.net/socialfresh/kipp-bodnar

@ChrisConetzkey – Oct. 18, 2:17 p.m. via HootSuite
You can’t control the conversation about your brand but you can help shape it. Via @tj_stein at #socialbrand12
 
Tweetaway:  TJ Stein, who leads a team of customer support agents for Media Temple, gave a presentation titled “Crisis Management in Social Media.” His main point? Clear is the best color. All it takes is one mistake, for example, a rogue personal tweet sent via a company account, and you can have a potentially damaging social media firestorm. Stein said how a company responds in those moments immediately following will shape the conversation going forward. His advice is always be ready to admit fault and have the courage to own up to a mistake. People respond positively when you just apologize, he said.